Creative Director

About

 

ABOUT

Hi. My name is Ali. I’m an award-winning creative director with a background in design, technology and filmmaking.

 
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HIGHLIGHTS


1ST IN CANNES
The first and the youngest creative to bring Turkey success at Cannes Lions International Festival of Creativity.

#1 ART DIRECTOR
Ranked as the #1 art director in the world by Lürzer’s Archive.

ART DIRECTOR OF THE YEAR
Awarded as the “Art Director of the Year” in Turkey by GMK (Turkish Society of Graphic Design).

#3 AGENCY OF THE YEAR AT CANNES LIONS
Contributed to DDB Istanbul’s achievement of 3rd place for “Agency of the Year” at the 56th Cannes Lions Advertising Festival by winning 2 Lions.

AGENCY OF THE YEAR AT GOLDEN DRUM
Contributed to DDB Istanbul’s achievement of “Agency of the Year” at the 17th Golden Drum Advertising Festival by winning a Grand Prix and two Silver Drums.

AGENCY OF THE YEAR AT EFFIE AWARDS
Helped Leo Burnett Bucharest’s achievement of “ the Agency of the Year” at Effie Awards.

8 CONSECUTIVE NEW BUSINESS WINS IN 1 YEAR
Contributed to Leo Burnett Bucharest’s turn around by helping the agency win 8 consecutive major pitches and the first Cannes Lion after a decade in 1 year.

BACKGROUND IN DESIGN AND TECHNOLOGY + FILMMAKING
Studied and worked in diverse fields, completing 2 MAs and 1 PhD.

 

BIOGRAPHY


SUMMARY:

CURRENTLY I WORK AS THE CREATIVE DIRECTOR OF LEO BURNETT BUCHAREST. TOGETHER WITH A GREAT TEAM, I HELPED THE AGENCY’S TURN AROUND. IN 1 YEAR, WE BROUGHT THE AGENCY ITS FIRST CANNES LION AFTER A DECADE AND WON SEVERAL OTHER NATIONAL AND INTERNATIONAL AWARDS AS WELL AS “THE AGENCY OF THE YEAR” TITLE AT EFFIES. WE WON SEVERAL PITCHES AND BECAME ONE OF THE FASTEST GROWING AGENCIES IN THE INDUSTRY.

I WORKED IN TURKEY, ROMANIA, ITALY, THE UK, US AND FOR AMET REGION. TOGETHER WITH THE GREAT PEOPLE I WORKED WITH, I HAD THE OPPORTUNITY TO WIN SEVERAL NATIONAL AND INTERNATIONAL CREATIVITY AWARDS (CANNES LIONS, CLIO AWARDS, EUROBEST, NEW YORK FESTIVALS, GOLDEN DRUM, EPICA AWARDS, CRYSTAL APPLE, KIRMIZI, FELIS, INTERNETICS) IN CATEGORIES SPANNING CREATIVE DATA, DIGITAL, ACTIVATION, PR, OUTDOOR, PRINT AND MORE. OUR WORK HAVE BEEN RECOGNIZED FOR EFFECTIVENESS WITH MANY EFFIES.

I HAD THE OPPORTUNITY TO HELP THE AGENCIES I WORKED FOR WINNING TITLES “CANNES LIONS, #3 AGENCY OF THE YEAR” “GOLDEN DRUM, AGENCY OF THE YEAR” “EFFIE AWARDS, AGENCY OF THE YEAR” AND MORE.


I was not selected to enter the Fine Arts department because I failed the exam so I studied Graphic Design. It was a blessing in disguise. This led me to discover another creative field: advertising. When I graduated, I made art as well as advertising for a few years but inevitably, advertising took over.

In my first year in the industry, me and my team brought Turkey its first success from Cannes Lions. So I took my first trip abroad and it was to the French Riviera. I’ve been traveling and working since then.

I worked in Turkey, Romania, Italy, the UK, US and for AMET region. Together with the great people I worked with, I had the opportunity to win several national and international creativity awards (Cannes Lions, Clio Awards, Eurobest, New York Festivals, Golden Drum, Epica Awards, Crystal Apple, Kirmizi, Felis, Internetics) in categories spanning creative data, digital, activation, PR, outdoor, print and more. Our campaigns have been recognized for effectiveness with many Effies. They have been featured in all major industry publications.

I had the opportunity of helping the agencies I worked for winning the titles “Cannes Lions, #3 Agency of the Year” “Golden Drum, Agency of the Year” “Effie Awards, Agency of the Year” and more.

I served as a jury member at festivals like Eurobest, Golden Drum, Red Dot Design Award and Crystal Apple (Turkey’s biggest advertising event) and I have been a keynote speaker in events like Golden Drum, Brand Week Istanbul and more.

Currently I work as the Creative Director of Leo Burnett Bucharest. Together with a great team, I helped the agency’s turn around. In 1 year, we brought the agency its first Cannes Lion after a decade and won several other national and international awards as well as “the Agency of the Year” title at Effies. We won several pitches and became one of the fastest growing agencies in the industry.

By the way, after Graphic Design, I studied Design and Technology at Parsons and filmmaking at New York Film Academy, completed 2 MFAs and 1 PhD.

For detailed information, you can visit my Linkedin page: https://www.linkedin.com/in/alibati