Just apply for a CardFinans Nakit and meet your cash needs with low interest rates and commision."
Type: Outdoor
Client: Finansbank
Credits: •Art Director: Ali Bati •Copywriter: Kagan Kucuk •Photographer: Altay Muratoglu
Description: •Brief: Finansbank wanted to increase the number of new customers using their debit card "CardFinans Nakit". They had a limited budget for this project and asked us for a low cost, creative solution. CardFinans debit card has the lowest interest and commission rates on cash advances in the market. The slogan "If you need cash, CardFinans Nakit meets your cash needs." has been in use since its launch in 2008.
•Solution: The first thing people do when they need cash is search for an ATM. We set out with this basic premise. Life size posters were designed as ATMs and were hung all over the city. From a distance it looked like they were real ATMs. As a result, we were able to get the attention of hundreds of people a day who were looking for an ATM and convey the message about the practical advantages of CardFinans.
