Awards & Recognition: Cannes Lions, Golden Drum
The mission of the World Wildlife Fund is to conserve the earth’s biodiversity by protecting its species and their habitats. One of the obstacles to their message is that in isolation it isn’t directly relevant to people. By emphasizing that all of earth’s organisms are interconnected, we wanted to communicate that mankind cannot survive without a healthy, sustainable ecosystem.
OUTDOOR & ONLINE
The campaign was primarily outdoors. But I’m happy to see that WWF has been using this campaign on social media every once in a while.