AWARDS & RECOGNITION: Cannes Lions, Golden Drum
"Horriyfying. More horriyfying. / Exploiting the ecosystem threatens human lives. For a living planet: wwf.org"
The mission of the World Wildlife Fund is to conserve the earth’s biodiversity by protecting its species and their habitats. One of the obstacles to their message is that in isolation it isn’t directly relevant to people. By emphasizing that all of earth’s organisms are interconnected, the campaign communicates that mankind cannot survive without a healthy, sustainable ecosystem.