Awards & Recognition: Cannes Lions, Golden Drum, Effie
Telekom Romania uses music events to connect to millennials. But one of the biggest music festivals in Europe was sponsored by their key competitor. So, how do you hijack the festival conversation, without being present inside the actual festival? By offering something invaluable outside.
Introducing Hotelekom. The first official store turned into a hotel.
Hotelekom was instantly covered by the media.