NO ROMANIAN LEFT BEHIND
Awards & Recognition: AdAge/Creativity Editor’s Pick
How do you demonstrate Telekom’s commitment to offer all Romanians access to unlimited, high quality internet? By leaving no Romanian on the planet behind. Say hi to the village of Romania in Pennsylvania, US. Population, 20; Internet, slow.
DISCOVERING ANOTHER ROMANIA. OVER 8000 KM AWAY.
We started the stunt started with a huge billboard placed in Romania, Pennsylvania. And Telekom kept its promise: they flew over the vlogger superstar and brand voice, Deliric to deliver the custom-made SIM cards for each inhabitant of Romania, USA.
SPECIAL SIM CARDS
Telekom SIM cards with the same deal and benefits as all other 19 milion Romanians in Europe. For the inhabitants of Romania, USA.
The campaign was featured in many national and international publications.
But most importantly, with our smart media use, we reached 100% of the target audience in American Romania and became the talk of the town in European Romania.