HISTORY&YOURSELFIE IS A PHOTO APP THAT PLACES THE USER IN HISTORY THROUGHOUT TIME
History (originally The History Channel, until 2008) is an American basic cable and satellite television channel that is owned by A+E Networks. They originally broadcast documentary programs and historical fiction series.
Due to their documentary heavy content, they are also as known as the World War Channel. They are perceived as irrelevant by younger people. However, since 2008, they have started to broadcast a variety of reality television series and other non-history related content in order to reach a wider audience. A+E wanted push it further by spreading these efforts to the new media where they can reach a new audience while being consistent with the brand values.
People love history, but may not always seek it out. To explore how History Channel can organically reach consumers 24/7, they asked for new experiences that seamlessly infuse history facts, information, images, video and more into everyone’s daily lives.
“Selfie” phenomenon has been attracting a great deal of interest, especially between younger people. I wanted to use it to make history relevant for young people. History&Yourselfie is a photo app that places the user in history throughout time. It seamlessly infuses history facts, information, images and more into everyone’s daily lives.
Based on geo-location tags, the users receive an alert when they are near a Yourselfie area range. “Hey, you are near a Yourselfie area. Want to take a photo?” When they take the selfie, the app puts the users in historically accurate 360 CGI of their location at a specific time in the past. Utilizing the gyroscope of the device, it matches the camera’s perspective so the user virtually goes back in time. They can see the images side by side using a vertical slider.
The selfies can be kept/viewed in app or shared to social media. They will be accompanied by a trivia about the history of the location. For example: “Was at the Flatiron Building today! Did you know that the original building didn’t have a women’s bathroom?”