AUTEUR APPROACH TO ADVERTISING: THE HUNT
Awards & Recognition: Featured in AdAge/Creativity, Campaign and Lürzer's Archive
THIS COMMERCIAL IS THE FIRST ONE I DIRECTED. I MADE MY DIRECTORIAL DEBUT WITH A FILM I ALSO WROTE. THANK YOU. THANK YOU, THANK YOU. I WOULD LIKE TO THANK THE ACADEMY FROM THE BOTTOM OF MY HEART.
A chic lady in the woods with her lapdog pulls out a shotgun to hunt for luxury goods. The voiceover says “Kapisle.com. Buy & sell luxury fashion at steep discounts." The campaign is for the launch of Kapisle, a website for buying & selling pre-owned luxury goods like handbags, jewellery & accessories from high-end brands.
I drew the shooting board myself. I do it often because it helps me see the film better. It’s also good for taking most of the decisions ahead of the set.
Reference images I collected for some of the scenes in the film.
BEHIND THE CAMERA
It was fun. The wind was not in the plans but we used it to our advantage. It looked good in slow motion. The trickiest part was to make the dog bring the bag back. Here are some photos from behind the camera.
PRINT, OUTDOOR & DIGITAL
The campaign appeared in top fashion magazines like Vogue, the most premium locations around the city and on social platforms, mainly Instagram.