AWARDS & RECOGNITION: Cannes Lions, Clio, Golden Drum, Effie
Internet algorithms limit sharing.
They show us only the views and opinions we already agreed with. This is called a Filter Bubble. Or Echo Chamber.
The effect is polarization and intolerance. This is especially true for millennials, whose opinions are often formed via social media.
As a brand that believes in “sharing” we could help audiences see each other’s perspectives. And we created “The Vloggers’ Swap”.