Tchibo is a one of the biggest coffee chains in Europe
We were asked to increase the traffic to their website and raise Tchibo’s recognition as well as mention rates on social media.
So we created a cozy-looking alarm clock app with a not-so-cozy feature: Each time you hit the snooze button, Wake-up Call updates your status on Facebook, telling your friends you couldn’t to get out of bed. With each snooze, the posts get worse from somewhat mild like “I couldn’t wake up this morning’ to really evil: “Nothing beats waking up with Justin Bieber’s songs.”
If the user manages to to avoid the snooze button and wakes up on time every day during the given period, they get offered a free coffee at one of the Tchibo shops.