PINK & BLACK | MAGNUM

FEELING PLAYFUL OR SOPHISTICATED?

It was time to move beyond the idea that pink is for women and black is for men. Pink and Black are two ice creams for two moods. Magnum Pink Raspberry and Magnum Black Espresso offer distinct yet equally indulgent flavors for different moments. Depending on how you feel, you can choose fruity playfulness or rich sophistication. So we built the story around a transition that highlights the shift between these two moods.

The campaign has been one of the most successful product launches in Unilever’s history.