#POWERAWESOME | samsung
GAMIFYING TIKTOK TO POWER THE A SERIES
Gen Z never stops creating, but phone batteries often do. To prove the Samsung Galaxy A’s 2-day battery life, we launched #powerAwesome, a first-of-its-kind interactive branded effect on TikTok. The gamified experience let creators power up by activating hidden motion points on screen; their moves filled a real-time power bar, capturing each creator’s energy and generating custom visuals that showed how far creativity can go when it’s backed by real power.
Categories: Social
Role: Creative Direction, Art Direction
Case Video
DESIGN ELEMENTS
Inspired by Samsung’s native UI and previous A Series campaigns, we developed a cohesive design system for the campaign assets. The system featured playful, rewarding visuals that brought each trigger moment to life.
THE RESULT
We were able to connect with Gen Z audiences more organically and impactfully, and reached 32+ billion views and 8+ million creations.
