I made this campaign and the illustration for the communication of an art school but it took on a life of its own. It became a meme and turned into one of the most popular images on the internet.
Here are some of them on various subjects, in various languages:
On Google - Image Search
FURTHER IMPACT ON CULTURE
Usually advertising borrows from art. But in 2018, one of the memes was reproduced as a piece of art by Christine Wang for her solo exhibition in Berlin.
THE OTHER PIECES OF THE CAMPAIGN
Actually it was a 3 piece campaign but the one with the horse was the front runner. Here are the other two: