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THE HORSE

THE HORSE

THE HORSE


 

I made this campaign and the illustration for the communication of an art school but it took on a life of its own. It became a meme and turned into one of the most popular images on the internet. 

 

Here are some of them on various subjects, in various languages:


 
 
 

You can see the screenshot of one of the online meme generators for the horse below. If you want, you can create one for yourself on imgflip.com or meme-arsenal.com.

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FURTHER IMPACT ON CULTURE


 

Usually advertising borrows from art. But in 2018, one of the memes was reproduced as a piece of art by Christine Wang for her solo exhibition in Berlin.

 

THE OTHER PIECES OF THE CAMPAIGN


Actually it was a 3 piece campaign but the one with the horse was the front runner. Here are the other two:

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