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THE HORSE

THE HORSE

THE HORSE


 

I made this campaign and the illustration for the communication of an art school but it took on a life of its own. It became a meme and turned into one of the most popular images on the internet. 

 

The Meme


 

Here are some of them on various subjects, in various languages:

 

On Google - Image Search


 
 
 

You can see the screenshot of one of the online meme generators for the horse below. If you want, you can create one for yourself on imgflip.com or meme-arsenal.com.

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FURTHER IMPACT ON CULTURE


 

Usually advertising borrows from art. But in 2018, one of the memes was reproduced as a piece of art by Christine Wang for her solo exhibition in Berlin.

 

THE OTHER PIECES OF THE CAMPAIGN


Actually it was a 3 piece campaign but the one with the horse was the front runner. Here are the other two:

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