"Horriyfying. More horriyfying. / Exploiting the ecosystem threatens human lives. For a living planet: wwf.org"
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Cannes Lions, Silver Lion
Golden Drum, Silver Drum
"Stories with the full background"
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Golden Drum, Outdoor Grand Prix
Luerzer's Archive, Cover Ad
Crystal Apple, Crystal Apple
A chic lady in the woods with her lapdog pulls out a shotgun to hunt for luxury goods. The voiceover says “Kapisle.com. Buy & sell luxury fashion at steep discounts.”
The campaign is for the launch of Kapisle, a website for buying & selling pre-owned luxury goods like handbags, jewellery & accessories from high-end brands.
"A stain needn’t cost your favourite clothes."
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Cannes Lions, Bronze
The campaign starts with BOGOF (buy one get one free) and then continues with the Cornetto theme, conveying the campaign message, "Enjoy the ride, love the ending". In the promotion film, the boy meets his dream girl and falls in love. The second commercial focuses on new the Cornetto Disc as a hero product, where the story is completed: The boy gets the girl in a smart way, being a fearless romantic.
BRANDING + WEBSITE
Every country has their speciality. Belgium has chocolate, Germany has beer, Italy has pizza, America has the hamburger and Turkey has the doner.
Doner is one of the most popular fast foods in the world but unlike pizza or burger, there has never been a doner brand. Until KasapDoner.
Ceres is a company that inspect fruits and vegetables for their organic authenticity.
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Cannes Lions, Finalist
New York Festivals, Bronze
Cyrstal Apple, Gold
GMK Awards
Crystal Apple, Gold
"Decaffeinated"
Cafe Del Mondo is a coffee retailer in Turkey.
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Cannes Lions, Bronze
Epica Awards, Gold Epica
Crystal Apple, Gold
Every country has their speciality. Belgium has chocolate, Germany has beer, Italy has pizza, America has the hamburger and Turkey has the doner.
Doner is one of the most popular fast foods in the world but unlike pizza or burger, there has never been a doner brand. Until KasapDoner.
The good news was, there was no other doner brand to compete with. But like the rest of the world, the Turkish fast food market is dominated by burger brands.
A “burger” is not just food, it represents American culture. Turkish people are proud of their country and we wanted to remind Turkish people that they had a better option. Their very own culture and their own traditional fast food.
I came up with three short TVC’s and used the most symbolic feature of doner as the hero: the doner knife. In each film, we see the knife cut something that represents American culture into two.
Even with our limited budget, the campaign was a huge success. KasapDoner became famous overnight and has become Turkey's fastest growing fast food chain.
"Unexpectedly fast project finance. / Hassle free, instant construction loans starting from just 1.64%."
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Cannes Lions, Silver Lion
Finansbank is one of Turkey's biggest banks. This film launched VadeKart. It is a credit for SME’s (Small and Medium Enterprises) to replace check - the most common paying method in the Turkish market.
The idea of this film is based on the storyline of old Turkish style movies where the the father, who is a rich businessman tries to pay off the daughter’s lover. In Turkish films there is normally a conflict of interest and the father has to battle with the lover to persuade him to take the money and leave his daughter alone.
In this commercal it looks as though the love interest will live up to the expectation of the Turkish Films when he tears up the check.
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Crystal Apple, Silver
Magnum launched two new products: Magnum Pink Pomegranate and Magnum Black Espresso.
The first film positions the new Magnums as a perfect choice for different moods. We all have different sides to our personality depending on what mood we are in, so Magnum has launched ‘different Magnums for different moments’. The two brand new contrasting varieties. Magnum Pink for those pleasure seekers feeling cheeky, fun or even flirty and Magnum Black, for the ones feeling a little more sophisticated, elegant and refined.
The second film starts where the first one finishes and the adventure continues with Orlando Bloom.
The girl takes a bite from the Magnum and changes the colour of the Porsche along with the mood so the paparazzi are fooled. The cars are a part of the Magnum Promotion – by texting the code on the stick you can get the chance to win a black or pink Porsche.
"Extra strong coffee from Asia: Sumatra Bold"
Cafe Del Mondo is a coffee retailer in Turkey.
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Cannes Lions, Shortlist
Lassa Tyres Call Center 0800 211 6485
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Epica, Bronze
Crystal Apple, Gold
Kirmizi Awards
GMK Awards
hepsiburada.com (translation: everythingishere.com) is a comprehensive online shopping website. The name alone emphasises how customers can find everything they want under one address.
The creative approach was to design a large billboard by combining multiple billboards, advertising various products to reflect the variety of products available on the website. In this way we communicated our own message, “everything is here,” through the advertisements of other brands.
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Golden Drum, Gold
"Learn to draw n a flash. / Accelerated courses starting in May."
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Cannes Lions, Bronze Lion
