Ali Bati - Creative Director

Outdoor - WWF "Horrifying. More horrifying.

Exploiting the ecosystem also threatens human lives. For a living planet: wwf.org"
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TYPE: Outdoor
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CLIENT: WWF
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AWARDS: •Cannes Lions International Advertising Festival, Silver Lion •Golden Drum Advertising Festival, Silver Drum

(Click on images to enlarge.) 2013 Advertising, Art Direction, Creative Direction
TV - Cornetto "Enjoy the ride, love the ending."
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TYPE: Film
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CLIENT: Unilever / Cornetto
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INFO: The campaign starts with BOGOF (buy one get one free) and then continues with the Cornetto theme, conveying the campaign message, "Enjoy the ride, love the ending". In the promotion film, the boy meets his dream girl and falls in love. The second commercial focuses on new the Cornetto Disc as a hero product, where the story is completed: The boy gets the girl in a smart way, being a fearless romantic. 2013 Advertising, Creative Direction, Film
Outdoor - CNN "Stories with the full background."
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TYPE: Outdoor
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CLIENT: CNN
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AWARDS: •Golden Drum Advertising Festival, Grand Prix

(Click on images to enlarge.) 2013 Advertising, Art Direction, Creative Direction
Poster - Persil "A stain needn’t cost your favourite clothes."
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TYPE: Outdoor
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CLIENT: Persil
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AWARDS: •Cannes International Advertising Festival, Bronze Lion

(Click on images to enlarge.) 2013 Advertising, Art Direction, Creative Direction
Press - Lassa Tyres "Lassa Tyres Call Center 0800 211 6485"
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TYPE: Print
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CLIENT: Lassa Tyres
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AWARDS: •Epica Awards, Bronze Epica •Cyrstal Apple Advertising Awards, Crystal Apple •Kirmizi Awards •GMK Awards

(Click on image to enlarge.) 2013 Advertising, Art Direction, Creative Direction
Outdoor - Cafe Del Mondo "Extra strong coffee from Asia: Sumatra Bold."
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TYPE: Press
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CLIENT: Cafe Del Mondo (Coffee Retailer)
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AWARDS: Cannes Lions, Shortlist

(Click on images to enlarge.) 2013 Advertising, Art Direction, Creative Direction
TV - Finansbank "Short for cash?"
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TYPE: Film
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CLIENT: Finansbank
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AWARDS: •Cyrstal Apple Advertising Awards, Crystal Apple 2013 Advertising, Art Direction, Creative Direction
Outdoor - SOK Supermarkets "Buy one, get one for free."
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TYPE: Press / Outdoor
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CLIENT: Sok Discount Supermarket Chain
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AWARDS: •Cyrstal Apple Advertising Awards, Crystal Apple •Kirmizi Awards

(Click on images to enlarge.) 2013 Advertising, Art Direction, Creative Direction
TV - Magnum "Magnum Pink & Black with Orlando Bloom – What mood are you in today?"
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TYPE: Film
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CLIENT: Unilever / Magnum
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INFO: Magnum launched two new products: Magnum Pink Pomegranate and Magnum Black Espresso.

The first film positions the new Magnums as a perfect choice for different moods. We all have different sides to our personality depending on what mood we are in, so Magnum has launched ‘different Magnums for different moments’. The two brand new contrasting varieties. Magnum Pink for those pleasure seekers feeling cheeky, fun or even flirty and Magnum Black, for the ones feeling a little more sophisticated, elegant and refined.

The second film starts where the first one finishes and the adventure continues with Orlando Bloom.
The girl takes a bite from the Magnum and changes the colour of the Porsche along with the mood so the paparazzi are fooled. The cars are a part of the Magnum Promotion – by texting the code on the stick you can get the chance to win a black or pink Porsche. 2013 Advertising, Art Direction, Creative Direction
Press - Ceres "Inspection of organic standarts"
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TYPE: Press / Outdoor
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CLIENT: Ceres GmbH (Agricultural standards inspector)
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AWARDS: •Cannes Lions International Advertising Festival, Finalist •New York Festivals, Bronze WorldMedal •Cyrstal Apple Advertising Awards, Crystal Apple •GMK Awards
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INFO: Ceres is a company that inspect fruits and vegetables for their organic authenticity.

(Click on images to enlarge.) 2013 Advertising, Art Direction, Creative Direction
TV - Finansbank "Check"
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TYPE: Film
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CLIENT: Finansbank
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AWARDS: Cyrstal Apple Advertising Awards, Silver Apple
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INFO: Finansbank is one of Turkey's biggest banks. This film launched VadeKart. It is a credit for SME’s (Small and Medium Enterprises) to replace check - the most common paying method in the Turkish market.

The idea of this film is based on the storyline of old Turkish style movies where the the father, who is a rich businessman tries to pay off the daughter’s lover. In Turkish films there is normally a conflict of interest and the father has to battle with the lover to persuade him to take the money and leave his daughter alone.

In this commercal it looks as though the love interest will live up to the expectation of the Turkish Films when he tears up the check. 2013 Advertising, Art Direction, Creative Direction
Press - Cafe Del Mondo "Decaffeinated"
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TYPE: Press
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CLIENT: Cafe Del Mondo (Coffee retailer)
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AWARDS: •Cannes Lions International Advertising Festival, Bronze Lion •Epica Awards, Gold Epica •Crystal Apple Awards, Crystal Apple

(Click on image to enlarge.) 2013 Advertising, Art Direction, Creative Direction
Outdoor - Gursoy Art School "Learn to draw in a flash.
Accelerated courses starting in May"
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TYPE: Press / Outdoor
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CLIENT: Gursoy Art School
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AWARDS: •Cannes Lions International Advertising Festival, Bronze Lion

(Click on image to enlarge.) 2013 Advertising, Art Direction, Illustration
Outdoor - hepsiburada.com "hepsiburada.com - everythingishere.com"
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TYPE: Outdoor
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CLIENT: hepsiburada.com (everythingishere.com)
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AWARDS: •Golden Drum International Advertising Festival, Gold
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INFO: hepsiburada.com (translation: everythingishere.com) is a comprehensive online shopping website. The name alone emphasises how customers can find everything they want under one address.
The creative approach was to design a large billboard by combining multiple billboards, advertising various products to reflect the variety of products available on the website. In this way we communicated our own message, “everything is here,” through the advertisements of other brands.

(Click on images to enlarge.) 2013 Advertising, Art Direction, Creative Direction
Press - Finansbank "Unexpectedly fast project finance.
Hassle free, instant construction loans starting from just 1.64%."
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TYPE: Press
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CLIENT: Finansbank
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AWARDS: Cannes Lions International Advertising Festival, Silver Lion

(Click on images to enlarge.) 2013 Advertising, Art Direction, Creative Direction
TV - KasapDoner "KasapDoner"
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TYPE: Film
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CLIENT: KasapDoner
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INFO: Every country has their speciality. Belgium has chocolate, Germany has beer, Italy has the pizza, America has the hamburger and Turkey has the doner.

Doner is one of the most popular fast foods in the world but unlike pizza or burger, there has never been a doner brand. Until KasapDoner.

The good news was, there was no other doner brand to compete with. But like the rest of the world, the Turkish fast food market is dominated by burger brands.

A “burger” is not just food, it represents American culture. Turkish people are proud of their country and we wanted to remind Turkish people that they had a better option. Their very own culture and their own traditional fast food.

The most symbolic feature of doner is used as the hero of the campaign: The doner knife. In each film, we see the knife cut something that represents American culture into two.

Even with the limited budget, the campaign was a huge success. KasapDoner became famous overnight and has become Turkey's fastest growing fast food chain. 2015 Advertising, Creative Direction, Film

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