Hi! My name is Ali. I’m a Creative Director with extensive experience in the CPG category.
I have worked in the US and Europe for agencies like The Community, R/GA NY, Leo Burnett, DDB, MullenLowe, and also in-house for Apple. I have been fortunate to create work for leading brands worldwide and see my work recognized at all major award shows. I am skilled in being hands-on as well as leading teams.
Here are a few highlights of my CPG experience:
Created impactful campaigns in the beauty & wellbeing category for brands like Dove and Clear.
Successfully led the work on OMO/Persil/Dirt is good and the home care category in the AMET region.
Led one of the most successful ice cream product launches in Unilever’s history.
Built a team for P&G CEE and led the work.
Below, you can see a selection of my CPG work. I also added a few recommendations from Kevin Swanepoel (CEO, The One Club for Creativity), Frank Cartagena (CEO, MullenLowe (Ex-The Community)), Derek Green (VP ECD, R/GA), and others.
For my main portfolio, please visit alibati.com
